& make the next 12 months your best year yet! Yes – I did just say that, even though it might feel pointless planning ahead when Covid is still running rampant around the world… But here’s the thing: If we don’t set the course for our business (or ourselves personally), we’ll end up meandering all […]
Not getting enough sales through your eCommerce store? Unfortunately, all businesses go through periods of time when their sales slow down or decline. Sometimes it’s because of things we’ve done: maybe we’ve run a promotion that fell flat, or we’ve got the wrong product in stock and our customers want what’s out of stock. Sometimes […]
And use pre-orders to sell your stock before you even have to pay for it! Two of the toughest things in a product-based business would have to be growing sales and managing cash-flow. Would you agree? So, would you like to hear about a successful product launch strategy that addresses both of these issues at […]
If you want to grow your eCommerce business, there is no source of customers that is more consistent and scalable than paid advertising. Facebook advertising is how many of my clients, like Kristy and Laura, are seeing massive growth in their eCommerce websites from a handful of orders making pocket change each month, to very consistent, […]
How would you feel if I told you it was possible to quadruple your product sales in the next year? Would that excite you? Or would that scare you…? My client Natalia Michael, founder of No Nasties, has done just that, and is on track for continued exponential growth. Here’s what it actually takes to […]
“How to price your products” is a question I get asked all the time, particularly when it comes to wholesale. Actually, I get asked this question in regards to retail a lot too. For those of you productpreneurs who are designing and manufacturing your own product invention, pricing can be a particularly troublesome beast! So […]
As a wholesaler, you make money when your retail stockists buy your products. But, to increase wholesale sales in your business, you can’t sit back and twiddle your thumbs. You need to be proactive. Time and time again, I hear brand owners and distributors complain that they don’t know how to get new wholesale stockists. AND […]
That’s not a typo – my client did just that! Is your goal to increase eCommerce store sales this year? Platforms like Shopify now make it super easy to start your own eCommerce business. But, if you want to generate sales, just getting your website up and running is not enough. So many times, I […]
How To Increase Repeat Purchases From Existing Customers Every single business owner I talk to – clients, students and others alike – wants a profitable business. (Actually scratch that – I do have one client who told me I’ve made her so busy she can’t focus on growth right now, she’s too busy ramping up […]
Do you use email marketing to grow your eCommerce sales? When I started my first business, I spent hours googling for tips on how to write my marketing emails. I’d heard about eCommerce businesses using email newsletters to increase sales, and that’s still true today. In 2018, the most successful online stores send email newsletters out […]