This year’s Black Friday Cyber Monday promotional event will likely be unlike any other. It’ll be a record one – if you do it right that is! BUT… getting organised early is absolutely key. Here are some statistics from 2022 results to give you some idea of the scope of this event: In 2022, Australian […]
Firstly, let’s call out the elephant in the room here. So far this has been a crazy year for businesses huh?! We’re living through some of the highest levels of inflation since the 80’s right now, and with interest rates only finally stopping their upward spiral, it’s no secret that a lot of families have […]
No-one is motivated to receive more newsletters! Okay, maybe we started off a bit harsh there… But when you’re growing your SMS & Email list, this is a hard fact you NEED to know. So again, for the people in the back! A newsletter is not the most effective way to convert new subscribers into […]
Want to squeeze as much juice (revenue) as possible out of the last few weeks of this financial year? You may be considering running a clearance or mid-year sale (affectionately known as an EOFYS). As you know, it’s not my preference to run sales and discounts all the time, but there definitely are times of […]
Shouldn’t you just focus on selling? The other day, I was auditing the advertising platforms of a prospective client,. This particular brand is absolutely stunning and they produce beautiful, high quality products that customers adore. But their ads were falling flat – they just didn’t resonate with the audience and consequently, their results weren’t great. […]
As we approach trade show season here in Australia, many brands are gearing up to show off their wares and to increase their wholesale clients or sales via a trade show or expo. And it’s easy to understand why, exhibiting at a trade show for retailers or at an expo selling directly to customers can […]
Don’t you just wish someone would give you a guide to a successful business? A roadmap that tells you exactly what you need to do in order to achieve sales growth? I know I used to feel like that sometimes. Not when things were going great, but the other times. The times when everything seems to […]
Want to be making the most of holiday season sales this year? Then you need to get started now! This year, in 2022, eCommerce retail sales globally are predicted to hit over $5.5 trillion, with some businesses looking to make up to 75% of their sales in the 4th quarter of the year. It’s also […]
If you want to grow your eCommerce business, there is no source of customers that is more consistent and scalable than paid advertising. Facebook advertising is how many of my clients, like Kristy, are seeing massive growth in their eCommerce websites from a handful of orders making pocket change each month, to very consistent, profitable monthly […]
As we rapidly approach the end of the financial year, you may be considering running a clearance or flash sale (the good old EOFYS!). EOFYS can be a great tool to reduce stock (especially before the dreaded stocktake) and to increase sales. This year, with the increased cost of living and the increased cost of […]