Cash Is King. Anyone who has been in business for more than 5 minutes would know the importance of cash (and positive cash flow)! Product businesses have it tougher than service businesses in this regard. We need to outlay A LOT of cash in order to have something to sell. I recently surveyed my audience […]
If you run an online store, you’re always trying to increase your eCommerce conversion rates. Here’s how you can boost your sales without throwing a ton of money at things like paid traffic or SEO. To begin with, the average conversion rate from a typical eCommerce website is only 1-2% on average. Which is pretty […]
This week, the Sydney Morning Herald reported that fake online retailers have scammed Australians out of $150,000 in the first quarter of 2017. Not only that, reports are escalating of unscrupulous business practices, such as Shakuhachi taking orders for stock they don’t have or simply not fulfilling orders. It’s pretty heartbreaking to see websites like […]
Part 2: How understanding your metrics can influence sales online. Usually when a business owner comes to me, they’re feeling stressed and anxious over low, slow (or no) sales growth and they’re completely overwhelmed by all the options available to them and decisions they need to make. Sound familiar? Rings a bell for me too. […]
A very common problem eCommerce businesses struggle with is knowing whether or not their marketing is working. This is why it’s critically important to understand your eCommerce metrics! Because it seems everywhere I turn, I see small business owners struggling with a drop in sales, both online and offline. Is it the election? Is it […]