On average, eCommerce websites convert at 2-3%, whilst average revenue per website visitor varies from brand to brand. Lately, I’ve been auditing a number of eCommerce businesses who are desperately trying to grow their revenue and profits, to make and keep more money in their business. But they not only don’t know these metrics, or […]
Without fail, every business has areas where they’re struggling and that impact their ability to grow. If your marketing is inefficient or ineffective, it will also be unprofitable. So not only will you not be growing your business as quickly as you’d like, but you’ll also be heading towards a cash flow crunch that could […]
One of the biggest frustrations a lot of eCommerce brands struggle with is the constant need to produce creative content. Typically, photography, graphic design and copywriting is not a core skill set, and so it becomes a time-consuming chore frequently procrastinated over. But if you find yourself always on the back foot, trying to produce […]
The other day, I read a news article about a 13 year old kid from Oklahoma who became the first person ever to win the video game Tetris. Long believed to be an impossible myth, the player – Willis Gibson – reached level 157 and a score of 999,999, launching the never-seen-before “kill screen” where […]
Ever wondered why some people seem to have a Midas touch in building their business? It’s not just luck; it’s about filling the right buckets – knowledge, skills, network, resources, and reputation – in a specific order. This systematic approach can unlock your potential and set you on the path to success and fulfilment. At […]
If you’re like so many business owners that I’ve observed, I really want to share a bit of knowledge and a couple of secrets of mine that helped me to get off the hamster wheel and past the state of sheer exhaustion. You know what I mean. So many entrepreneurs work day, night and all […]
Over the last year or so, it’s gotten harder and harder to generate profitable results from paid advertising. Increased competition from the rapid growth in businesses shifting online and vying for limited ad inventory has driven ad costs up. And the way the ad algorithm has changed means that campaigns require a certain number of […]
I think the word that best describes this year is bruising… For newer and more established businesses alike, this year has presented several challenges that have made it more difficult to operate (let alone profit!) From the drop in demand for online ordering when lock-downs ended. To the increased costs (of production, operations, distribution, even […]
If you’ve ever wondered, “What incentives should I offer for my Black Friday promotion?” Or, “What kind of offers are working the best right now to generate sales?” Or even, “How can I get more people buying from me right now?” If you’ve been puzzling over those questions lately, then chances are you’re one of […]
It’s no secret that this has been a pretty tough year for many, both as business owners and personally. I think sometimes when we experience challenging times, especially as a small business owner, it can sometimes feel pretty isolating like you’re not cut out for this because you’re finding it so hard. In times like […]