As I record this episode in mid October 2020, a lot of people are talking about their ad campaigns on Facebook and Instagram are suddenly not converting the way they normally do. Here’s what’s going on AND what to do about it!
Find out how to build a premium eCommerce brand profitably and without the need for constant incentives or discounting.
The most magical time of the year has taken over our minds and to-do lists. It’s the time of year where all eCommerce businesses are planning their Christmas and Holiday marketing campaigns. Whether this is your busiest time of year, or you need to engineer a boost in sales to prevent a big drop in […]
Black Friday has become THE biggest promotional event on the eCommerce calendar! If you want to make the most of this year’s biggest shopping event, it’s critical that you start planning as early as possible. Here’s my recommended checklist for generating the best sales results possible for your online store this Black Friday.
Not everyone wants global domination or a billion dollar business. Some people would really love to have a profitable, flexible lifestyle business. Chelsea shares her story…
As this episode airs, we’re getting close to the ‘Business’ end of the year. Quarter 4 is just around the corner, and in terms of eCommerce retail, this is typically THE biggest sales season! Now – 2020 hasn’t exactly been a normal year. It’s challenged all of us in ways we could never have imagined […]
Listen as Jodi from Swik Home Body describes how she grew her handmade candle brand from side hustle into a lucrative brand selling in-store as well as online.
I see eCommerce stores making these 10 common mistakes all the time. And it’s costing them $$ in lost revenue! Here’s how to avoid (or fix) them…
So today, we’re going to do a little analysis and unpack a mega-successful launch. Specifically, let’s look at how my student Colleen from Ride Proud Clothing absolutely NAILED their product launch, achieving more than 200% MORE than her sales target!
I get that there’s a strong temptation to use your social media content and paid ads as one big advertisement for your products. Bottom line is this: What looks like the fastest route to getting a purchase is, in fact, a direct line to losing the attention and interest of the people you want to reach.