Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
If you’ve been listening to my podcast over the last year you will know email marketing is my absolute favourite (and most profitable!) way of reaching out to your customers. If you are a store owner and you’re regularly sending out emails and have a series of automated emails providing valuable information and offers out […]
Today’s interview is with the fabulous Steph Pryor, founder of MontiiCo and Lunch Punch and this is one you are really going to want to sit down and listen to. Steph has created amazing growth in her brands in only 5 years and I know her success is what a lot of our listeners aspire […]
What to do when customers want to try things on before buying… Sometimes it’s hard for customers to buy online. Not because of the website itself, but because the product is difficult to choose without seeing it or trying it on. You may find this if you sell items like clothes, underwear, swimwear, shoes, make-up, […]
Bring your customer into the world of your brand and products by evoking their emotions and imagination. But how do we do create that experience through photography?
Yep. I said it. Time to start planning for Christmas 2021! And for very good reasons. Traditionally we would be looking to start our Christmas Campaign with Black Friday with campaigns and sales then peaking in December. But in 2021 we’re seeing delayed local delivery times, difficulties with stock availability and customers changing their buying […]
When you’re in the start-up phase of your business the last thing on your mind is the thought of selling your business. But for Antonette Golikidis, founder of Little Innoscents, this is exactly what she had in mind when she started her skincare brand over 15 years ago. Here’s how she did just that.
Creating content may feel like a never ending item on your to-do list. But there IS a reason why it’s so important and why it needs to be your priority as a business owner. Content marketing is important because it answers your audience’s questions. When done right, your content will help you distance your brand […]
Creating content may feel like a never ending item on your to-do list. But there IS a reason why it’s so important and why it needs to be your priority as a business owner. Content marketing is important because it answers your audience’s questions. When done right, your content will help you distance your […]
If you’ve ever considered creating your own innovative product from scratch then this is the episode for you. Julia Christie from Nail Snail joins us on the Podcast today to share the joys and challenges of product development, from finding out who to work with, to understanding the priorities on what to focus on, to […]
A marketing budget is a balancing act: spend too much and you’ll break the bank, but spend too little and no one will know that your business or your products even exist. Rather than simplify this to a Percentage of IncomeI like to think of it differently depending on the stage of business you’re in. Listen as I share the differences in what you should focus on AND budget for during the 5 different growth stages of your business.