To all our eCommerce brands out there in the middle of crazy holiday season – I see you! You’ve just come out of Click Frenzy, are about to launch or are already in the middle of your Black Friday/Cyber Monday campaigns and then there’s still the traditional Christmas marketing period ahead. It’s enough to make […]
Are you feeling uninspired and frustrated with creating content for your brand? Are you overwhelmed about what you should be creating, and how often and where to publish it? Waiting until you have the perfect idea and then how to implement that idea perfectly? You’re certainly not alone! Creating engaging content for your brand to […]
Today I get to talk about one of my favourite subjects, email marketing! But it’s really a double hit combo of favourite subjects as I’m going to be talking about email marketing AND data… and for all those who may have been following my content for a while you know that these two topics get […]
Imagine building up a business from scratch to 7 figures over 12 years and then, in one day, to watch it all go under water – literally! Today’s episode is the story of Kristy Rigby, owner of Boutique Brands and popular brand Babiators Australia. Kristy has been on the podcast before, talking about the amazing […]
Recently, I heard a number of eCommerce brand owners discussing the topic of giving up Facebook ads because they’d heard how hard it is to get a profitable ROI. And you know what my answer to that is? It depends! *what!?* If you’re spending money on paid advertising but your website is not ready for […]
Today’s interview is with friend and client, Malou founder of Baby Loves Sleep. And like myself and so many of you, Malou was inspired to create her first product, a baby sleeping bag, because of a problem she experienced in her own life. Her son was kinda the opposite of Malou’s brand name, because that […]
When was the last time you reviewed your product pages? Like many business owners you most likely set up your theme and formatted the product page template, loaded up your products and voila! All your product pages were set up and ready to go and waiting for customers to add to cart. You now spend […]
As with most things in life we all have a choice to focus on the negative or the positive in any situation. Yes, we could focus on the negatives of rising inflation and reduced consumer spending right now OR we could focus on the positives of ecommerce growth and take actions to ensure we’re part […]
Have you ever felt a bit overwhelmed by all the things you should be doing in your business but not knowing which things are the most important to get done or unsure if you’re spending time on the right activities that will actually help you grow? Or maybe you’re unsure about what direction to take […]
Let me ask you a question. Have you ever experienced a situation where your ads are just not attracting or engaging your audience and you’ve watched your cost per click and conversions go through the roof but despair at the free falling results? And the same with your marketing emails – are they not getting […]