Podcast

  • How To Make Your Brand Stand Out From Competitors

    How To Make Your Brand Stand Out From Competitors

    In a sea of competing brands and products, online stores and advertising wherever you go, how can you put your brand out there, to stand apart from the competition? That’s the question today that I’ll be answering “How can I stand out in a competitive market when other stores are selling similar products and brands? […]

  • 3 Email Tweaks To Increase Sales In Your Online Store Today

    3 Email Tweaks To Increase Sales In Your Online Store Today

    If you’ve been listening to my podcast over the last year you will know email marketing is my absolute favourite (and most profitable!) way of reaching out to your customers. If you are a store owner and you’re regularly sending out emails and have a series of automated emails providing valuable information and offers out […]

  • How To Overcome Roadblocks In Selling On Your Online Store

    What to do when customers want to try things on before buying… Sometimes it’s hard for customers to buy online. Not because of the website itself, but because the product is difficult to choose without seeing it or trying it on.  You may find this if you sell items like clothes, underwear, swimwear, shoes, make-up, […]

  • Planning Your Christmas Marketing for 2021

    Yep. I said it. Time to start planning for Christmas 2021! And for very good reasons. Traditionally we would be looking to start our Christmas Campaign with Black Friday with campaigns and sales then peaking in December.  But in 2021 we’re seeing delayed local delivery times, difficulties with stock availability and customers changing their buying […]

  • How to Build and Sell A Business That Will Leave A Legacy

    How to Build and Sell A Business That Will Leave A Legacy

    When you’re in the start-up phase of your business the last thing on your mind is the thought of selling your business. But for Antonette Golikidis, founder of Little Innoscents, this is exactly what she had in mind when she started her skincare brand over 15 years ago. Here’s how she did just that.

  • 10 Ways to Repurpose One Piece of Content

    10 Ways to Repurpose One Piece of Content

    Creating content may feel like a never ending item on your to-do list. But there IS a reason why it’s so important and why it needs to be your priority as a business owner. Content marketing is important because it answers your audience’s questions.  When done right, your content will help you distance your brand […]

  • 10 Ways to Repurpose One Piece of Content

    10 Ways to Repurpose One Piece of Content

      Creating content may feel like a never ending item on your to-do list. But there IS a reason why it’s so important and why it needs to be your priority as a business owner. Content marketing is important because it answers your audience’s questions.  When done right, your content will help you distance your […]

  • How To Develop A Game Changing Product From Dream To Retail

    How To Develop A Game Changing Product From Dream To Retail

    If you’ve ever considered creating your own innovative product from scratch then this is the episode for you. Julia Christie from Nail Snail joins us on the Podcast today to share the joys and challenges of product development, from finding out who to work with, to understanding the priorities on what to focus on, to […]