Podcast

  • 3 Strategies Big Brands Are Using That Small Brands Can Copy

    3 Strategies Big Brands Are Using That Small Brands Can Copy

    In today’s episode I’m talking about the marketing we’re seeing big brands do really well – outside of paid advertising or social media.  And I really wanted to highlight these strategies for you because they are things you can replicate in any size business.  And to be clear – I mean the kinds of things […]

  • 5 Tips To Make More Money From Klaviyo

    5 Tips To Make More Money From Klaviyo

    Today we’re going to be talking about how to make more money using one of my most favourite eCommerce tools, Klaviyo.  Klaviyo is the leading email marketing software for online brands, but I know for many business owners that getting behind the driving wheel of Klaviyo can be overwhelming. So many options! What should I […]

  • How To Future Proof Your Ecommerce Store in 2022

    How To Future Proof Your Ecommerce Store in 2022

    I’m super excited to bring you today’s episode, which is essentially all about how you can give yourself the best chance at succeeding this year, no matter what challenges arise this year.  I was inspired to create this episode after reflecting on and comparing the results from last year between our most and least successful […]

  • How to Test Your Facebook Ads With Less Stress And Faster Results

    How to Test Your Facebook Ads With Less Stress And Faster Results

    Today on the show, we are going to be diving into all the dos and don’ts when it comes to testing your social media advertising campaigns.  We all know how effective a well-run Facebook and Instagram ad campaign can be in regards to driving business growth, traffic, and sales growth for your online store.  But […]

  • How To Squeeze The Most Out Of Your Email Marketing

    If you’ve been a listener of mine for any period of time you would know how much I value email marketing!  Building your email list and interacting with your customers through engaging and relevant content is one of the major steps in scaling up an ecommerce business. Plus it’s the one platform where you OWN […]

  • Advice To My Entrepreneurial Son: How To Start and Grow a Business in 2022

    Advice To My Entrepreneurial Son: How To Start and Grow a Business in 2022

      When my 15-year-old son came to me with an idea for a new product that he wanted to turn into a business… well it got me excited! AND it got me thinking. With people turning to self-employment more than ever due to the past two years of upheaval and searching to find more fulfilment […]

  • Holiday Reading Inspiration To Get You Ready For 2022

    Holiday Reading Inspiration To Get You Ready For 2022

      “The more you read the more things you know. The more that you learn, the more places you’ll go.” Dr Seuss It’s the lull in between Christmas and New Years so I thought I’d share something light but inspiring for you to listen to today. I hope everyone is enjoying some down time and […]

  • Mindset and Resilience: How to Reframe 2021 And Plan Ahead In 2022

    Mindset and Resilience: How to Reframe 2021 And Plan Ahead In 2022

    Today on the show, I welcome back my friend and High Performance Mindset Coach – Ben Elliott – to have another chat about managing our mindset through challenging times. Because – frankly – 2021 hasn’t been an easy year for most. I think it’s fair to say, it’s challenged all of us in many and […]