It’s been over two weeks since the epic Black Friday/Cyber Monday weekend of 2022 and I hope you’ve managed to catch your breath! How did the major promo weekend of the year work for you and your brand? Have you had a time to review your results and gather information on what worked and what […]
To all our eCommerce brands out there in the middle of crazy holiday season – I see you! You’ve just come out of Click Frenzy, are about to launch or are already in the middle of your Black Friday/Cyber Monday campaigns and then there’s still the traditional Christmas marketing period ahead. It’s enough to make […]
Recently, I heard a number of eCommerce brand owners discussing the topic of giving up Facebook ads because they’d heard how hard it is to get a profitable ROI. And you know what my answer to that is? It depends! *what!?* If you’re spending money on paid advertising but your website is not ready for […]
The holiday season is peak sales time for most eCommerce retailers. Have you started thinking about how your Facebook and Instagram advertising plan is going to lead you through this peak season? If not…now’s definitely the time to start! Here’s my advice when it comes to maximising eCommerce sales results from your Facebook ads this […]
Right now, many brands are struggling to get decent results from advertising on social media and I’m seeing many give it up as an expensive lost cause. In some cases, that’s the right move. But for most of us, stopping altogether is a disaster! Because, without TRAFFIC to our online store? Nothing else matters. And […]
Let me ask you a question. Have you ever experienced a situation where your ads are just not attracting or engaging your audience and you’ve watched your cost per click and conversions go through the roof but despair at the free falling results? And the same with your marketing emails – are they not getting […]
If you want to grow your eCommerce business, there is no source of customers that is more consistent and scalable than paid advertising. Facebook advertising is how many of my clients, like Kristy, are seeing massive growth in their eCommerce websites from a handful of orders making pocket change each month, to very consistent, profitable monthly […]
Today on the show we’re going to talk about what’s working right now with Facebook ads – specifically when it comes to advertising your brand or eCommerce store. If there’s one constant we know about advertising our stores, it’s that there is always change. Change to the platforms, changes to the algorithms, changes to how […]
I feel like there are two types of people when it comes to social media advertising: those who love it and are excited to learn more and improve how they use them, and those who are intimidated by them and would rather go organise their fridge than learn more about them. There’s been a LOT […]
I feel like there are two types of people when it comes to Facebook ads: those who love them and are excited to learn more and improve how they use them, and those who are intimidated by them and would rather go organise their fridge than learn more about them. There’s been a LOT going […]