Let me ask you a question. Have you ever experienced a situation where your ads are just not attracting or engaging your audience and you’ve watched your cost per click and conversions go through the roof but despair at the free falling results? And the same with your marketing emails – are they not getting […]
Today on the show we’re going to talk about what’s working right now with Facebook ads – specifically when it comes to advertising your brand or eCommerce store. If there’s one constant we know about advertising our stores, it’s that there is always change. Change to the platforms, changes to the algorithms, changes to how […]
I feel like there are two types of people when it comes to social media advertising: those who love it and are excited to learn more and improve how they use them, and those who are intimidated by them and would rather go organise their fridge than learn more about them. There’s been a LOT […]
I feel like there are two types of people when it comes to Facebook ads: those who love them and are excited to learn more and improve how they use them, and those who are intimidated by them and would rather go organise their fridge than learn more about them. There’s been a LOT going […]
Learn the RIGHT way to set up profitable eCommerce Facebook ads Are you an online retailer? Or are you a brand owner who also sells online? If so – I have no doubt that social media advertising plays a big role in your online marketing. So many business owners I speak with are struggling to […]
Earlier this year, we all started to hear information about a major update that Apple were planning to roll out to their operating system. The iOS 14 update would make radical changes to privacy by allowing users to opt IN to tracking instead of opt OUT. Immediately, Facebook was on the offensive, rolling out a […]
So – by now you’ve probably heard the news about changes that will be coming in 2021 on Facebook regarding customer data and tracking on Apple/iOS operating systems. Hopefully I’ll be able to ease your nerves – especially if your Facebook Ads Manager has been showing you warning notices about reductions in conversions as a […]
Need to connect Facebook to Shopify? Or reconnect it, if the ‘new Facebook app’ is not working properly? Recently, quite a few Shopify store owners have recently been struggling with issues like: Not being able to tag their products on Instagram, or Errors saying they don’t have a Business Manager or Facebook page or Insta […]
The holiday season is peak sales time for most eCommerce retailers. If you haven’t started thinking about how your Facebook advertising plan is going to lead you through this peak season, now’s the time to start. So here’s our advice when it comes to maximising eCommerce sales results from your Facebook ads this holiday season… […]
Facebook’s new Conversions API (CAPI) is designed to improve the tracking of data that is sent from your site to Facebook to provide better insights and learnings of your campaigns.