If you’ve been a listener of mine for any period of time you would know how much I value email marketing! Building your email list and interacting with your customers through engaging and relevant content is one of the major steps in scaling up an ecommerce business. Plus it’s the one platform where you OWN […]
This year, with the big changes in the way paid traffic works (thanks Apple iOS!) – one important lesson has been made abundantly clear: We must never rely entirely on always having access to audiences on platforms we don’t own (even if they are fans or followers of OUR social media pages or youtube channels). […]
How does growing your online sales by 30% sound? And better yet, how about if that increase in sales was mostly generated by a systemised process? Sounds pretty good right? But what’s even more exciting is that these sales are coming from a database of customers YOU own! That’s right, today I am going to […]
Do you use email marketing to grow your eCommerce sales? When I started my first business, I spent hours googling for tips on how to write my marketing emails. I’d heard about eCommerce businesses using email newsletters to increase sales, and that’s still true today. In 2020, the most successful online stores send email newsletters out […]
And use pre-orders to sell your stock before you even have to pay for it! Two of the toughest things in a product-based business would have to be growing sales and managing cash-flow. Would you agree? So, would you like to hear about a successful product launch strategy that addresses both of these issues at […]
If you increase repeat purchase rate by 5%, you can potentially increase your profitability by up to 95%! Most eCommerce stores spend the majority of their marketing dollars on driving cold traffic and converting new customers. But did you know that 40% of the average online store’s revenue is generated by only 8% of its customers? […]
& Generate Over 1300% More Revenue Per Email Subscriber On average, as an eCommerce store, around 20% of your total revenue is generated by email marketing. Does that sound high to you? Or are you doing even better than that? Where does email automation fit into this? For most online stores, only about 2-8% is […]
Shopify and Mailchimp have just announced that the two platforms will cease to integrate from 12th May 2019. As an eCommerce and email marketing expert, I wanted to share my insights and advice with you to help you to navigate your pathway forwards. Especially given so many of you use both these platforms! Here are […]
How To Increase Repeat Purchases From Existing Customers Every single business owner I talk to – clients, students and others alike – wants a profitable business. (Actually scratch that – I do have one client who told me I’ve made her so busy she can’t focus on growth right now, she’s too busy ramping up […]
The first step in any business is to confirm you actually have a market for your product. You want to be sure you will have customers buying from you. For sure, recruiting new paying customers is no small feat, but there’s no time to rest on your laurels – you’re only halfway there. The next […]