This year, with the big changes in the way paid traffic works (thanks Apple iOS!) – one important lesson has been made abundantly clear: We must never rely entirely on always having access to audiences on platforms we don’t own (even if they are fans or followers of OUR social media pages or youtube channels). […]
Did you know: email marketing accounts for approximately 23% of eCommerce sales! It is a universal truth that you will find either frustrating or comforting: everyone begins at the start line. But even if you don’t have thousands of subscribers, please don’t let it stop you from knocking out some killer email marketing campaigns! Just […]
How does growing your online sales by 30% sound? And better yet, how about if that increase in sales was mostly generated by a systemised process? Sounds pretty good right? But what’s even more exciting is that these sales are coming from a database of customers YOU own! That’s right, today I am going to […]
The most magical time of the year has taken over our minds and to-do lists. That means it’s time to start planning if you want to run a successful eCommerce Christmas promotion. Personally I can’t even start thinking about Christmas shopping until the last birthday of the year is over on November 25th. (I’ll never […]
Black Friday Cyber Monday sales have become an American eCommerce tradition, beginning 2005. Last year, eCommerce stores processed over $700 billion in sales just during this 4 day sale event. Australia played its part too. Here, Black Friday hasn’t historically been a ‘thing’, but Aussie retailers are catching on fast. Last year, it grew by […]
It’s coming up to that time of year where all eCommerce businesses are planning their Christmas campaigns. Many small business owners find it difficult to plan a successful Christmas promotion (or any promotion for that matter!). Whether this is your busiest time of year, or you need to engineer a boost in sales to prevent […]
And use pre-orders to sell your stock before you even have to pay for it! Two of the toughest things in a product-based business would have to be growing sales and managing cash-flow. Would you agree? So, would you like to hear about a successful product launch strategy that addresses both of these issues at […]
If you increase repeat purchase rate by 5%, you can potentially increase your profitability by up to 95%! Most eCommerce stores spend the majority of their marketing dollars on driving cold traffic and converting new customers. But did you know that 40% of the average online store’s revenue is generated by only 8% of its customers? […]
& Generate Over 1300% More Revenue Per Email Subscriber On average, as an eCommerce store, around 20% of your total revenue is generated by email marketing. Does that sound high to you? Or are you doing even better than that? Where does email automation fit into this? For most online stores, only about 2-8% is […]
Shopify and Mailchimp have just announced that the two platforms will cease to integrate from 12th May 2019. As an eCommerce and email marketing expert, I wanted to share my insights and advice with you to help you to navigate your pathway forwards. Especially given so many of you use both these platforms! Here are […]