To all our eCommerce brands out there in the middle of crazy holiday season – I see you! You’ve just come out of Click Frenzy, are about to launch or are already in the middle of your Black Friday/Cyber Monday campaigns and then there’s still the traditional Christmas marketing period ahead. It’s enough to make […]
Did you know: on average, email marketing accounts for 25% of eCommerce sales! And done right – it can be up to 30-35%, with a good proportion of that revenue generated on autopilot! But… it is a universal truth that you will find either frustrating or comforting: everyone begins at the start line. Even if you […]
The most magical time of the year has taken over our minds and to-do lists. That means – if you’re not already in full swing with your eCommerce Christmas promotion, you need to get on it!. Personally I can’t even start thinking about Christmas shopping until the last birthday of the year is over on […]
Trying to stand out in the newsfeed or inbox is a challenge for brands at the best of times… But try capturing your audience’s attention during the festive season? Sooo much harder to get noticed! In the final quarter of the year, it’s really important to use visual cues to help you capture attention, stand […]
Today I get to talk about one of my favourite subjects, email marketing! But it’s really a double hit combo of favourite subjects as I’m going to be talking about email marketing AND data… and for all those who may have been following my content for a while you know that these two topics get […]
It’s coming up to that time of year where all eCommerce businesses are planning their Christmas campaigns. Many small business owners find it difficult to plan a successful Christmas promotion (or any promotion for that matter!). Whether this is your busiest time of year, or you need to engineer a boost in sales to prevent […]
3 Email Marketing Tweaks That Made a $30K Difference In This Online Store Have you ever experienced a spike in online sales after sending out an email to your list? Email marketing is still one of the most powerful marketing tools you can use in your business. Done right, it can account for over 20-30% […]
Black Friday Cyber Monday sales have become an American eCommerce tradition, beginning 2005. Last year, Australian eCommerce stores alone processed over $8 billion, with global sales of over $880 billion just during this 4 day sale event. Year-on-year, retail sales over the Black Friday promotional event grew by 14% compared to the year before. Typically, […]
If you’re looking for a data-driven strategy to engage deeply with your customers while increasing conversion rates and average order values – then this episode is for you! Today on the podcast I am talking to Gen Furukawa, founder of Prehook, a quiz tool designed specifically for Shopify. With all the changes over the last […]
If you’ve been a listener of mine for any period of time you would know how much I value email marketing! Building your email list and interacting with your customers through engaging and relevant content is one of the major steps in scaling up an ecommerce business. Plus it’s the one platform where you OWN […]