In a world where it feels like there are new online businesses popping up every single day, it’s more important than ever to stand out from the crowd. But how do you do that when it feels like it’s all been done before? And then what happens if you get noticed and you have to […]
As an entrepreneur are you constantly looking for the secret silver bullet strategy that will finally take your business from struggling to flourishing? Are you easily distracted by shiny objects and jumping from one online course to another hoping it will have that one thing that will change everything? If so, you’re certainly not alone! […]
Have you ever wondered what it takes to build a brand from your kitchen bench to being stocked around the globe? Are you overwhelmed about the challenges you might have to face for such a journey or even how to start learning the skills that you think you’ll need to succeed? Well, today Cinzia from […]
Today I am talking to a true pioneer in the world of eCommerce, the founder of Uberkate, Kate Sutton. I’m so excited to bring you this interview as Kate truly opens up about her journey of creating an award-winning personalised and gemstone jewellery brand over 18 years. There are so many important lessons that Kate […]
Do you use email marketing to grow your eCommerce sales? When I started my first business, I spent hours googling for tips on how to write my marketing emails. I’d heard about eCommerce businesses using email newsletters to increase sales, and that’s still true today. In 2020, the most successful online stores send email newsletters out […]
Are you looking to move your brick and mortar store online? This may be to supplement your in-store revenue, or to replace it, depending on your circumstances. For example, my client Elle J Boutique has recently suffered through cyclones and now the COVID-19 pandemic, so a pivot from brick and mortar to Ecommerce has been […]
Have you ever run a social media competition? Or wanted to? If so — did you do it to gain more followers or page likes? Or did you do it to sell more product in your online store? (I certainly hope you followed the terms and conditions for running competitions on Instagram and Facebook…) In […]
Ever wondered how to tell if your marketing is actually working? I actually get asked about this on a regular basis. Not knowing what’s working and what’s not in your business is a common problem. So I’d like to let you in on a little secret…. Did you know – there is one thing that […]
For many online stores, the lead up to Christmas is your biggest sales season of the year. It is one time of year when you can pretty much guarantee that shoppers will be out in force, spending money like it grows on trees! It can be tempting to sit back and rely on gift-buying Christmas […]
And use pre-orders to sell your stock before you even have to pay for it! Two of the toughest things in a product-based business would have to be growing sales and managing cash-flow. Would you agree? So, would you like to hear about a successful product launch strategy that addresses both of these issues at […]