As with most things in life we all have a choice to focus on the negative or the positive in any situation. Yes, we could focus on the negatives of rising inflation and reduced consumer spending right now OR we could focus on the positives of ecommerce growth and take actions to ensure we’re part […]
Black Friday Cyber Monday sales have become an American eCommerce tradition, beginning 2005. Last year, Australian eCommerce stores alone processed over $8 billion, with global sales of over $880 billion just during this 4 day sale event. Year-on-year, retail sales over the Black Friday promotional event grew by 14% compared to the year before. Typically, […]
If you want to grow your eCommerce business, there is no source of customers that is more consistent and scalable than paid advertising. Facebook advertising is how many of my clients, like Kristy, are seeing massive growth in their eCommerce websites from a handful of orders making pocket change each month, to very consistent, profitable monthly […]
With Julie Mathers, Founder of Flora & Fauna Today’s interview is a must listen. Julie Mathers created Flora & Fauna, an online retail store selling all natural products, back in 2014 and along with her husband and team, grew it into a $15 million B-Corp certified business and a household name before selling it in […]
As we rapidly approach the end of the financial year, you may be considering running a clearance or flash sale (the good old EOFYS!). EOFYS can be a great tool to reduce stock (especially before the dreaded stocktake) and to increase sales. This year, with the increased cost of living and the increased cost of […]
Recently I’ve been speaking with a few eCommerce brand owners about how tough they’re finding it to generate traffic and sales consistently right now. Between the drop in consumer confidence during the lead up to the federal election we’ve finally just had, the increase in our cost of living, a school holidays with two long […]
Unless you’ve been hiding under a rock, there’s no secret right now that Australia is heading into a more challenging economic climate than we’ve experienced in some time. And we’re all probably feeling it one way or another, sales don’t seem to be as easy as they were during the ecommerce boom of the past […]
Today on the show we’re going to try and answer a question we see being asked ALL the time: And that is – should you add Buy Now Pay Later payment options to your online store? Are the high transactional fees worth it? Will adding Afterpay or Buy Now Pay Later options increase my sales? […]
Today on the show, I’m joined by Michelle Smith, founder of Curated with Conscience, which is a beautiful gift hamper business that exists to have a positive impact on the environment and sustainability. Michelle’s business has grown quite rapidly over the last couple of years in particular, and whilst it’s easy to think that more […]
Join us for a very special episode as we celebrate 100 episodes of The Productpreneur Success Podcast! Thank you so much for being part of this incredible journey. We’ve talked to a huge range of inspiring business owners over these last two years, who have so generously shared their journeys. We’ve shared expert knowledge that […]