So far this month I’ve been sharing some of my planning methods for those of you who are trying to work out your goals for the year and work out what sort of marketing strategies you might employ to help you grow your business this year. Hopefully that content I’ve shared over the last two […]
Do you know what I think the hardest part of business is? Whether you’re a start up or ready to scale, the struggle is always the same. It’s not knowing what to do next! We can get so caught up in our day to day business that we lose sense of the big picture and […]
We’re here! We made it to 2023! And in this first episode of the new year I want to help you create a vision for your business , to be crystal clear on what you hope to achieve, and most importantly, WHY you want to achieve it. But I hear you say “Cath, how I […]
This won’t be a long episode – I know at this time of year, you’re all pretty busy and also looking forward to putting tools down and enjoying a bit of a break. So this is a shorty episode for you, but one I really want you to take action on. At this time of […]
It’s been over two weeks since the epic Black Friday/Cyber Monday weekend of 2022 and I hope you’ve managed to catch your breath! How did the major promo weekend of the year work for you and your brand? Have you had a time to review your results and gather information on what worked and what […]
To all our eCommerce brands out there in the middle of crazy holiday season – I see you! You’ve just come out of Click Frenzy, are about to launch or are already in the middle of your Black Friday/Cyber Monday campaigns and then there’s still the traditional Christmas marketing period ahead. It’s enough to make […]
The most magical time of the year has taken over our minds and to-do lists. That means – if you’re not already in full swing with your eCommerce Christmas promotion, you need to get on it!. Personally I can’t even start thinking about Christmas shopping until the last birthday of the year is over on […]
Recently, I heard a number of eCommerce brand owners discussing the topic of giving up Facebook ads because they’d heard how hard it is to get a profitable ROI. And you know what my answer to that is? It depends! *what!?* If you’re spending money on paid advertising but your website is not ready for […]
Right now, many brands are struggling to get decent results from advertising on social media and I’m seeing many give it up as an expensive lost cause. In some cases, that’s the right move. But for most of us, stopping altogether is a disaster! Because, without TRAFFIC to our online store? Nothing else matters. And […]
When was the last time you reviewed your product pages? Like many business owners you most likely set up your theme and formatted the product page template, loaded up your products and voila! All your product pages were set up and ready to go and waiting for customers to add to cart. You now spend […]