I remember when I launched my first business, I was absolutely shitting myself! I was almost too scared to tell any of my family and friends I’d started a business, or invite them to look at my website. Why? Because of an almost-overwhelming fear of failure. I had set myself a really big goal, and […]
Hands up if you’ve ever heard the phrase “Content is King” when it comes to marketing your brand? Or “Queen” in my books! Now, obviously having great content is what makes or breaks your brand’s marketing and advertising. But if you’re anything like me and many of my clients – figuring out what that should […]
Trying to stand out in the newsfeed or inbox is a challenge for brands at the best of times… But try capturing your audience’s attention during the festive season? Sooo much harder to get noticed! In the final quarter of the year, it’s really important to use visual cues to help you capture attention, stand […]
These days – a brand without purpose is dead. Did you know that sustainable, purpose-driven brands are growing 64% faster than the alternatives? Today, it’s more clear than ever before that customers want to buy from brands that share their values. Here’s how having a purpose can help you scale your brand. Tell me, why […]
Publicity – A.K.A getting others (media, bloggers, social media influencers) to share your stuff for free – has been around for donkey’s years. As a brand selling direct-to-consumers or an eCommerce store, there are three solid reasons why you want to get bloggers or influencers to share your content. (That could be sharing your blogs, […]
Have you ever had that feeling of trying so incredibly hard to please everyone All. The. Time? Last week I asked the question, ‘Do your customers love you?’, and some of you may have been thinking, ‘Well I damn well hope so given how hard I try to please them all the time!’ But it doesn’t always […]
Last week I wrote about how cultivating satisfied, happy, loyal customers is the secret sauce to growing a profitable online business. Because the most profitable sales are the repeat sales made to existing customers. Constantly finding new customers and only selling to them once is an expensive process and not particularly profitable. I also outlined an […]
Today I want to show you how to make your brand the chip to your customers’ seagulls. Sitting by the river on a glorious warm and sunny autumn afternoon, licking my greasy, salty fingers after a scrumptious fish and chip dinner with my kids. (I love to cook, so this was a rarity!) In between […]