Great brands have always been defined by great products. But the product alone does not equal your brand. Over a hundred years ago, cattle farmers used branding irons to indicate which animals were theirs. As cattle moved across the country, it was easy to determine which farm they were from because each head of cattle […]
Creating a new product really is like going through an out-of-body pregnancy and birth. You put everything you have into creating and nurturing this new little beast. Designing, developing, prototypes, liaising, manufacturing, packaging, photography and more… So it’s only natural that you want to see it go gangbusters when it finally hits your store! The […]
Find out how this designer achieved over 200% online sales growth in 3 months! Have you created your own label? Designed your own range or established your own brand? Whether it is clothing or something else, being a designer/maker/creator/brand-owner is often as much a passion-project as it is a sensible, logical, business proposition. Do you […]
Adopt these 6 traits of successful Productpreneurs with fast-growth businesses In celebration of International Women’s Day today, I’d like to introduce you to my client Kristy Chong, founder of award-winning underwear brand Modibodi. Kristy’s journey of entrepreneurship is so impressive and inspiring that she was recently named by Fairfax Media as one of 9 Australian business women […]
How one brand owner achieved 3900% sales growth in 12 months That heading sounds completely incredible, right? Like, almost unbelievable? It’s no joke though! Twelve months ago, Kristy Rigby from Babiators Australia was struggling to make ends meet in her business. She knew she had a great product with awesome potential (kids sunglasses in a country as […]
Ever meet another entrepreneur whose business you just fall in love with? Maybe because the business is really successful, or the owner just seems really cool? Antonette Golikidis and her business Little Innoscents was one such business for me. I reckon I met Antonette some time in late 2008 at a baby expo. We’d started […]
Shouldn’t you just focus on selling? “Getting your product into retailers (or selling it online) is the number one thing. The story behind the product is secondary, it’s not important.” This was the advice given to one Productpreneur I spoke to recently. And it nearly broke my heart! Let me tell you why…. As product […]
Today I want to show you how to make your brand the chip to your customers’ seagulls. Sitting by the river on a glorious warm and sunny autumn afternoon, licking my greasy, salty fingers after a scrumptious fish and chip dinner with my kids. (I love to cook, so this was a rarity!) In between […]