Today I am talking to a true pioneer in the world of eCommerce, the founder of Uberkate, Kate Sutton. I’m so excited to bring you this interview as Kate truly opens up about her journey of creating an award-winning personalised and gemstone jewellery brand over 18 years. There are so many important lessons that Kate […]
These days – a brand without purpose is dead. Did you know that sustainable, purpose-driven brands are growing 64% faster than the alternatives? Today, it’s more clear than ever before that customers want to buy from brands that share their values. Here’s how having a purpose can help you scale your brand. Tell me, why […]
And use pre-orders to sell your stock before you even have to pay for it! Two of the toughest things in a product-based business would have to be growing sales and managing cash-flow. Would you agree? So, would you like to hear about a successful product launch strategy that addresses both of these issues at […]
How cool would it be if you could get your business or brand in front of a big captive audience full of your ideal customers – for free? That’s exactly what PR can do for you. PR, or public relations, means gaining exposure to the audiences of media (such as news media, magazines, TV, radio) […]
Planning a new product launch or promotional campaign in your business? Either for your online store, or wholesale? There are a number of essential ingredients that produce a successful product launch or campaign result. Make no mistake – “winging it” will never give you as good results! (As they say – if you fail to […]
Find out the 2 step formula for building a 6 figure eCommerce business Just this week, I’ve had several conversations with ambitious (but struggling) business owners. Some were start-ups, some who’ve been around for a while. All of them have dreams of running 6 figure plus online stores, like my clients Kristy and Laura. But […]
Publicity – A.K.A getting others (media, bloggers, social media influencers) to share your stuff for free – has been around for donkey’s years. As a brand selling direct-to-consumers or an eCommerce store, there are three solid reasons why you want to get bloggers or influencers to share your content. (That could be sharing your blogs, […]
One of the main things that sets me apart in the sea of business coaches and online marketing consultants is that I’ve operated two different physical product businesses (that generated millions of dollars in sales). You see, there is this BIG LIE floating around that there can be a “one size fits all” solution guaranteed […]
Are you ready to find wholesale stockists for your products? Or a product designer, brand owner or distributor considering taking the plunge into wholesale? I don’t know about you, but when I first got into the business of wholesale, I did question the logic of selling my products at such a reduced price. It does […]
Do you feel like you’re spending too much time hustling for your next customer? Do you know why customers choose your competitor brand over your own? Or, would you RATHER have customers flocking to you and snapping up your products like a bunch of shopaholics at a shoe sale? Then maybe it’s time for a […]