It’s January now. Phew – we made it! Happy new year and all that… So it’s that time of year where we really ought to be figuring out what the heck we’re gonna be doing this year! For my first episode of the year, I decided to share what I’d do myself if I started […]
It’s that time of year when we think about setting new year’s resolutions and make our plans for the year ahead. I’m not one for New Year’s Resolutions. I think setting really specific resolutions can set us up for failure, especially if we choose common ones based on what our family and friends are choosing […]
So – by now you’ve probably heard the news about changes that will be coming in 2021 on Facebook regarding customer data and tracking on Apple/iOS operating systems. Hopefully I’ll be able to ease your nerves – especially if your Facebook Ads Manager has been showing you warning notices about reductions in conversions as a […]
We’re nearing the end of the year now and the holidays are upon us. Hopefully, you’re getting ready to enjoy a bit of time away from your biz! I think we all need a little bit of downtime to re-energize and recharge ready for 2021. This episode isn’t my normal mini-training episode or guest interview. […]
Highlights of 2020: Celebrating The Wins From This Crazy Year… As we draw towards the close of this crazy year that we have been living through in 2020, let’s take a moment to reflect on the year that’s been. I know that there’s so much that’s been written about and said about this year, and […]
The biggest mistake I see eCommerce store owners make with their promotions is that they discount constantly! This is the fastest way to train your customers NOT to buy at full price. But, used sparingly, a sale event can give your business a nice injection of sales revenue AND clear out slow-moving inventory. It can […]
Need to connect Facebook to Shopify? Or reconnect it, if the ‘new Facebook app’ is not working properly? Recently, quite a few Shopify store owners have recently been struggling with issues like: Not being able to tag their products on Instagram, or Errors saying they don’t have a Business Manager or Facebook page or Insta […]
Positive Mindset Strategies with Ben Elliott We’re coming to the end of the year. It’s been a really difficult year for a lot of people. And I’m pretty sure many of you are probably feeling pretty exhausted and burnt out. Maybe you’re also feeling a little bit gun shy…. Like, “how can I possibly plan […]
Whether you’re new to eCommerce and needing to set up your first website, or you’ve been running for a while and might be considering making some changes or improvements, it’s worth stopping to think about what difference it potentially makes when it comes to your site design. People ask me all the time, “What is […]
These days, we’re all bombarded by hundreds of emails and thousands of marketing messages a day. So it’s way harder as a business owner to cut through all that noise and really connect with your customers. The thing is, email works really really well if you do it right. Even now, in 2020, email marketing […]