The last 18 months has been the time for online buying. Customer behaviour has certainly changed during Covid-19 and many new brands have jumped online to capitalise on the exciting opportunity e-commerce offers. Starting online to sell your products direct to your customers certainly sounds appealing. The number one comment I always hear is: “I […]
Have you ever struggled to understand where the money is going in your business? Asked yourself “I’ve made all this money this month but there’s nothing left in my bank account and I still have to pay taxes. Where has all my money gone?”. “Am I actually ever going to be able to pay myself […]
In a sea of competing brands and products, online stores and advertising wherever you go, how can you put your brand out there, to stand apart from the competition? That’s the question today that I’ll be answering “How can I stand out in a competitive market when other stores are selling similar products and brands? […]
If you’ve been listening to my podcast over the last year you will know email marketing is my absolute favourite (and most profitable!) way of reaching out to your customers. If you are a store owner and you’re regularly sending out emails and have a series of automated emails providing valuable information and offers out […]
And eCommerce store owners need to be doing all 3! It doesn’t matter whether you’ve been online for years or you’ve just launched, or if you sell on a little Etsy store or you’re making a motza on your own eCommerce website. The fact remains: traffic = sales. Without anyone visiting your online store, you […]
Shopify has recently launched its new platform: Shopify Online Store 2.0. We know you have several questions: What is new and different compared to the original platform? What are the benefits of moving to Shopify 2.0? Should you immediately upgrade? Shopify’s developers have made significant changes to the platform in Online Store 2.0, aimed primarily […]
Today’s interview is with the fabulous Steph Pryor, founder of MontiiCo and Lunch Punch and this is one you are really going to want to sit down and listen to. Steph has created amazing growth in her brands in only 5 years and I know her success is what a lot of our listeners aspire […]
eCommerce retail has grown at a tremendous rate over the last 18 months. Covid has ensured consumers have had to do as much shopping online as possible! This has also meant more retailers are moving their business online, so the added competition has made it MUCH harder to stand out from the crowd. How do […]
What to do when customers want to try things on before buying… Sometimes it’s hard for customers to buy online. Not because of the website itself, but because the product is difficult to choose without seeing it or trying it on. You may find this if you sell items like clothes, underwear, swimwear, shoes, make-up, […]
Bring your customer into the world of your brand and products by evoking their emotions and imagination. But how do we do create that experience through photography?