Have you worked with a marketing agency before and it ended up as an extremely costly and frustrating failure? Or perhaps you’re looking to hire an agency for the first time but you’ve heard so many horror stories and you don’t know what to expect – what if you invest all that money with no […]
If you’ve been running an online store for any time at all, you would know there are so many moving parts in an ecommerce business. There is no ‘one thing’ that guarantees success. However, when it comes to your website, the way you design your navigation and your homepage goes a LONG way to increasing […]
In today’s episode I’m excited to share a masterclass with two of the top copywriters on my Productpreneur Marketing Team, Sally Bingham and Nova Thomson. Between the three of us we’ve seen our fair share of the good and the not so good of copywriting in eCommerce, experiences that we now use to craft powerful […]
Here’s how it feels at the start of your business journey: We’re excited, motivated, energised, ambitious, optimistic. Like you can conquer the world! And here’s how it often feels when you get going: WTF was I thinking? I can’t do this! I’m utterly exhausted, have NFI what to do next & I cannot possibly work […]
Today’s interview with founder of eco-friendly outdoor wear brand, Team Timbuktu, is one that you’re going to want to come back to time and time again. Rhianna very generously shares her insights on building a business based on values such as sustainability and inclusiveness but she also provides valuable tips on how to manage your […]
It’s an exciting time for eCommerce and marketing right now. More than ever we have the potential to reach our customers on so many channels, whether it be via our website, a Facebook Live, an Instagram Reel, paid advertising, Google searches, an Email newsletter or an SMS or a messenger bot… Exciting, but overwhelming right!? […]
Imagine being back at the start of the Covid-19 pandemic in 2020 and cleanliness was on top of everyone’s mind. You own an eco-friendly cleaning product business and demand for your gorgeous home cleaning products is going through the roof. You’re excited about scaling up and growing your business despite the challenges the world is […]
Social proof is one of the most impactful ways of increasing your brand awareness and removing purchasing barriers with your customers. And there’s no bigger social impact than having the right celebrity rave about your products! But how do you get your products into the hands of celebrities? And what is the difference between celebrity […]
Launching a new product is an exciting time for any e-commerce business. And in a global world, your products are most likely made offshore. You’ve put in months of work with your supplier to have your products finally ready for sale and now you just need them delivered from overseas… to your door. Simple right? […]
This year, with the big changes in the way paid traffic works (thanks Apple iOS!) – one important lesson has been made abundantly clear: We must never rely entirely on always having access to audiences on platforms we don’t own (even if they are fans or followers of OUR social media pages or youtube channels). […]