Have you ever felt that you just need that one piece of information or one skill that once mastered, will be the one thing that will transform your business into success? Or by having that one thing, that your business journey will no longer be a struggle and all future challenges will be a breeze? […]
With Julie Mathers, Founder of Flora & Fauna Today’s interview is a must listen. Julie Mathers created Flora & Fauna, an online retail store selling all natural products, back in 2014 and along with her husband and team, grew it into a $15 million B-Corp certified business and a household name before selling it in […]
This week we’re looking into the strategies of a super successful big eCommerce brand, True Protein. If you found your EOFY promotion not quite as successful as you hoped or you’re starting to plan for the next 6 months then I think you’re going to pick up some great ideas to implement from this episode. […]
In today’s interview we’re talking to Clare Spelta from Bon Maxie who very generously shares her amazing business journey. There are not many businesses that can manage to scale a multi-million dollar business from one handmade product which is why I’m so super impressed of the journey that Clare has taken in her business. With […]
When it comes to paid advertising we are all aware of social media advertising on Facebook and Instagram. However, no business owner wants to put all their dollars into one platform basket so it’s always a good idea to cover a range of bases. Enter… Google Ads! Google Ads are certainly not new by any […]
If you’re an eCommerce brand owner looking to either sell your business one day or want to scale so that you can spend less time in your business, then today’s episode is for you. For so many brand owners, the prospect of either selling or scaling seems completely out of reach. You find yourself spending […]
If you’ve ever struggled with trying to push through when every step you take is not working, or that you feel like you keep hitting a brick wall, then this episode is for you. Today I have a hilarious conversation with Emma Lovell from CoziGo, an innovative plane bassinet and stroller cover, about how she […]
As we rapidly approach the end of the financial year, you may be considering running a clearance or flash sale (the good old EOFYS!). EOFYS can be a great tool to reduce stock (especially before the dreaded stocktake) and to increase sales. This year, with the increased cost of living and the increased cost of […]
Recently I’ve been speaking with a few eCommerce brand owners about how tough they’re finding it to generate traffic and sales consistently right now. Between the drop in consumer confidence during the lead up to the federal election we’ve finally just had, the increase in our cost of living, a school holidays with two long […]
Do you ever feel that you’re marketing out into a big black void? Sending out social media posts and emails but not knowing what to say and certainly not knowing if your customers are even resonating with what you’re saying? Feeling like you really just want to know what your customer ACTUALLY needs and wants? […]