Navigating a downturn in business is one of the most daunting experiences a business owner can go through. Lately I’ve seen a few of you are struggling with a downturn right now and I know from experience that when that happens there’s always the fear at the back of your mind that this is it, […]
Have you ever heard that old saying that Necessity is the Mother of all Invention? That was truly the case with my guest today, Michelle from PaperSaver who, alongside her husband, turned an office waste problem into a new, popular invention! I think it’s a similar genesis story for many of you actually – as […]
If you’re a Mum or a Teacher, you might already know this brand, but if you don’t then you’ll want to, I promise! The Grow Journal started their journey by having an idea for journals designed for kids and teens in mind, packed full of content to help kids and teens to develop resilience, to […]
Shouldn’t you just focus on selling? The other day, I was auditing the advertising platforms of a prospective client,. This particular brand is absolutely stunning and they produce beautiful, high quality products that customers adore. But their ads were falling flat – they just didn’t resonate with the audience and consequently, their results weren’t great. […]
Are you finding customers aren’t buying from you? It can be incredibly disheartening right?! You invest a huge amount of time and money setting up your online store, sourcing your products, building your brand and trying to grow a business and after all that hard work, you’re just not seeing that conversion. Did you know […]
Today’s interview is with someone I’ve wanted to invite on the show for a while, not just because I love her and her brand, but also because I’ve had several of you listeners request to hear her story! Ashlee Nagle from French Soda HAS achieved an enormous amount in her 5 years in business. Generating […]
Let’s begin with the old, hard facts. Did you know that one in five eCommerce businesses fails within one year? This rises to 30% in the second year, 39% in the third year, and over 40% in the fourth year. That’s pretty sobering right?! The reality is, poor cashflow management, running out of cash […]
How would you describe ‘success’ in your business? Is it a profitable lifestyle business? An empire? Or perhaps a fully automated passive income stream? That’s the dream, right? To be able to sit back and relax and watch the orders flow in. Ka-ching! Believe it or not, this IS actually possible WITHOUT working yourself to […]
Recently, with the big changes in the way paid traffic works – one important lesson has been made abundantly clear: We must never rely entirely on always having access to audiences on platforms we don’t own (even if they are fans or followers of OUR social media pages or youtube channels). It is essential to […]
This year, the theme of International Women’s Day is ‘Cracking the code: innovation for a gender equal future’. Growing up, I was taught to believe that girls and women had an equal right to education and opportunities in the work place. However soon after university and at the start of my career I realised that […]