Hands up if you’ve ever heard the phrase “Content is King” when it comes to marketing your brand? Obviously having great content is what makes or breaks your brand’s marketing and advertising. But if you’re anything like me and many of my clients – you’re probably feeling like content creation has become like the beast […]
Don’t you just wish someone would give you a guide to a successful business? A roadmap that tells you exactly what you need to do in order to achieve sales growth? I know I used to feel like that sometimes. Not when things were going great, but the other times. The times when everything seems to […]
Remember the days (not that long ago!) when marketing your eCommerce business meant finding out where your audience hung out online and then putting up some Facebook ads to target those very specific audiences? Or being able to follow your customer around the internet and place ads in front of them wherever they go? Kinda […]
Black Friday Cyber Monday sales have become an American eCommerce tradition, beginning 2005. Last year, Australian eCommerce stores alone processed over $8 billion, with global sales of over $880 billion just during this 4 day sale event. Year-on-year, retail sales over the Black Friday promotional event grew by 14% compared to the year before. Typically, […]
Lately we’ve been talking about what brand owners need to be doing now to prepare themselves for the bumper holiday season that is fast approaching. And one of the priorities that I encourage everyone to be focusing on is to make sure their website is fresh and user friendly and really ready for traffic and […]
The last few years have seen some significant changes in how brands operate their business and one change that I personally welcome with open arms is seeing the increase in brands that are driven by a strong purpose. Whether that’s aligning themselves with solving world hunger, fighting against pollution and climate change or improving their […]
The journey of being a business owner AND a mum is a very special and unique experience. Adding the many challenges of being a mother to the constant day to day challenges of owning a business and you’ve got the perfect mix of overwhelm and frustration. And more often than not, it can be a […]
Hands up who of you feel like they’re not progressing when it comes to growing your business or generating sales in your online store? Or maybe this year some of you have seen month-to-month that sales plateau or even go backwards at times? To be honest, that’s very normal – we all have ups and […]
Want to be making the most of holiday season sales this year? Then you need to get started now! This year, in 2022, eCommerce retail sales globally are predicted to hit over $5.5 trillion, with some businesses looking to make up to 75% of their sales in the 4th quarter of the year. It’s also […]
If you want to grow your eCommerce business, there is no source of customers that is more consistent and scalable than paid advertising. Facebook advertising is how many of my clients, like Kristy, are seeing massive growth in their eCommerce websites from a handful of orders making pocket change each month, to very consistent, profitable monthly […]