• How to develop a winning business mindset

    Tell me – have you ever heard someone successful tell you their overnight success took several years in the making? This doesn’t quite play into our desires or expectations of instant gratification does it! The line from here to success is never straight, no matter what your endeavour. And it rarely happens overnight! But with […]

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  • Actually, making 6 figures is easy. Want to know how?

    Find out the 2 step formula for building a 6 figure eCommerce business Just this week, I’ve had several conversations with ambitious (but struggling) business owners. Some were start-ups, some who’ve been around for a while. All of them have dreams of running 6 figure plus online stores, like my clients Kristy and Laura. But […]

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  • Why success is like a birthday cake

    A client of mine told me this morning that she will have hit a million dollars in revenue over the year, which will be a significant increase from the previous year. And as I reflect on her journey to achieving this fantastic milestone, I had a big realisation. Success comes in stages. Sometimes when you’re […]

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  • The Easy Way To Identify Your Most Profitable Customers

    Do you know how to figure out who are your most profitable customers? In business, we shouldn’t treat our customers like parents treat their children. We absolutely SHOULD love some customers more than others! Let me explain. And in the process, I’ll give you some insight into your customers, and explain how to build your business […]

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  • How To Run A Successful End Of Financial Year Sale

    As we approach the end of financial year, you may be considering running a clearance sale or flash sale (affectionately known as an EOFYS). There’s the temptation to reduce how much you need to count during your stock-take. Or to get a few quick sales over the line before having to pay the tax man. There […]

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  • How to Increase Sales by 30% with Influencer Marketing

    Influencer marketing isn’t really new, but it’s an increasingly popular way for brands to market their wares. Basically, the term means, people of ‘influence’ sharing content about your brand or products with their audience. And the reasons to use influencer marketing are pretty convincing: Increased website traffic, Gain access to highly targeted and engaged audiences, […]

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  • Are you making one of these 5 big marketing mistakes?

    When you started your business, did you secretly think that running an eCommerce store would be easy? I’m sure I did. Its many years ago now, but I know I was naïve to the ways of business. I thought I could throw up a website, and people would flock over and buy my products like […]

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  • Want my #1 Facebook Ad Campaign That Converts Like Crazy?

    Marketing in the age of social media has been a total game-changer. Never has it been easier to specifically target exactly the people who are interested in your products and turn them into raving, dedicated fans. But on the flip side, it has also never been easier to get Facebook advertising devastatingly, completely wrong. I […]

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