If you’re, like me, a Mum and a business owner (affectionately known by some as a “Mumpreneur”), then I have a good idea of how you’re feeling at this tail end of the year. They don’t call it the silly season for nothing do they? I’ll bet you often feel stressed out. Totally overwhelmed by […]
After 5+ years of using marketing automation to sell my products online, you can bet that I’ve made every mistake in the book! Have you been there? Talk about frustration-central! I want to share some of those rookie mistakes with you here, along with specific tactics to help you seamlessly bypass any unnecessary challenges that […]
Lifecycle Marketing relates to marketing campaigns that are tied to your customer’s needs and how they use your products. As we discussed in last week’s blog post, Lifecycle Marketing refers to marketing and sales campaigns that address your customer’s needs and requirements as they evolve over time. So, a brand new customer will have very […]
Over the weekend just gone, I was privileged to attend the annual AusMumpreneur Awards for 2015, in Melbourne, Australia. In fact, I was invited to sit on the panel of judges tasked with choosing the overall winner for the big gong, the AusMumpreneur of the Year! (Being a judge this year was lovely recognition of […]
So for my very first blog post I thought I’d discuss how important it is to know WHY you’re in business. Why you started the business you’re in. Thinking about this topic always brings to mind a quote from Dr Seuss: “You have brains in your head. You have feet in your shoes. You can […]