I feel like there are two types of people when it comes to social media advertising: those who love it and are excited to learn more and improve how they use them, and those who are intimidated by them and would rather go organise their fridge than learn more about them. There’s been a LOT […]
Today on the show, I’m joined by Michelle Smith, founder of Curated with Conscience, which is a beautiful gift hamper business that exists to have a positive impact on the environment and sustainability. Michelle’s business has grown quite rapidly over the last couple of years in particular, and whilst it’s easy to think that more […]
A couple of weeks ago, we shared the first in a two-episode series on SEO – search engine optimisation, and I was joined by Karen who is one of the experts from my team. In that episode, we talked through the initial foundational steps we should be taking when it comes to optimising our websites […]
Today on the show, we’re going to be talking about branding and why it is so important for the success of your business to get this piece of the puzzle right. It doesn’t matter whether you are an e-commerce retailer or selling in physical stores, your brand is going to be the first impression a […]
I feel like there are two types of people when it comes to Facebook ads: those who love them and are excited to learn more and improve how they use them, and those who are intimidated by them and would rather go organise their fridge than learn more about them. There’s been a LOT going […]
Have you ever been stuck at a party talking to the most boring person in the room? And by boring I mean they either don’t talk at all OR all they do is talk about themselves! Equally bad right? But what if it’s a business that is boring? And trust me, there are plenty! If […]
Getting website traffic and sales in your online store can be tough. I remember when I launched my first business years ago, trying to work out how to crack the mystery that was Google. And initially having that knee jerk reaction of ‘oh this search engine optimisation thing is too techy and difficult and I’ll […]
In today’s episode I’m talking about the marketing we’re seeing big brands do really well – outside of paid advertising or social media. And I really wanted to highlight these strategies for you because they are things you can replicate in any size business. And to be clear – I mean the kinds of things […]
Today we’re going to be talking about how to make more money using one of my most favourite eCommerce tools, Klaviyo. Klaviyo is the leading email marketing software for online brands, but I know for many business owners that getting behind the driving wheel of Klaviyo can be overwhelming. So many options! What should I […]
I’m super excited to bring you today’s episode, which is essentially all about how you can give yourself the best chance at succeeding this year, no matter what challenges arise this year. I was inspired to create this episode after reflecting on and comparing the results from last year between our most and least successful […]