Recently, I heard a number of eCommerce brand owners discussing the topic of giving up Facebook ads because they’d heard how hard it is to get a profitable ROI. And you know what my answer to that is? It depends! *what!?* If you’re spending money on paid advertising but your website is not ready for […]
The holiday season is peak sales time for most eCommerce retailers. Have you started thinking about how your Facebook and Instagram advertising plan is going to lead you through this peak season? If not…now’s definitely the time to start! Here’s my advice when it comes to maximising eCommerce sales results from your Facebook ads this […]
Today’s interview is with friend and client, Malou founder of Baby Loves Sleep. And like myself and so many of you, Malou was inspired to create her first product, a baby sleeping bag, because of a problem she experienced in her own life. Her son was kinda the opposite of Malou’s brand name, because that […]
It’s coming up to that time of year where all eCommerce businesses are planning their Christmas campaigns. Many small business owners find it difficult to plan a successful Christmas promotion (or any promotion for that matter!). Whether this is your busiest time of year, or you need to engineer a boost in sales to prevent […]
Right now, many brands are struggling to get decent results from advertising on social media and I’m seeing many give it up as an expensive lost cause. In some cases, that’s the right move. But for most of us, stopping altogether is a disaster! Because, without TRAFFIC to our online store? Nothing else matters. And […]
When was the last time you reviewed your product pages? Like many business owners you most likely set up your theme and formatted the product page template, loaded up your products and voila! All your product pages were set up and ready to go and waiting for customers to add to cart. You now spend […]
3 Email Marketing Tweaks That Made a $30K Difference In This Online Store Have you ever experienced a spike in online sales after sending out an email to your list? Email marketing is still one of the most powerful marketing tools you can use in your business. Done right, it can account for over 20-30% […]
As with most things in life we all have a choice to focus on the negative or the positive in any situation. Yes, we could focus on the negatives of rising inflation and reduced consumer spending right now OR we could focus on the positives of ecommerce growth and take actions to ensure we’re part […]
Have you ever felt a bit overwhelmed by all the things you should be doing in your business but not knowing which things are the most important to get done or unsure if you’re spending time on the right activities that will actually help you grow? Or maybe you’re unsure about what direction to take […]
Let me ask you a question. Have you ever experienced a situation where your ads are just not attracting or engaging your audience and you’ve watched your cost per click and conversions go through the roof but despair at the free falling results? And the same with your marketing emails – are they not getting […]