Part 2: How understanding your metrics can influence sales online. Usually when a business owner comes to me, they’re feeling stressed and anxious over low, slow (or no) sales growth and they’re completely overwhelmed by all the options available to them and decisions they need to make. Sound familiar? Rings a bell for me too. […]
Part 1: How understanding your metrics can influence sales online. It seems everywhere I turn lately, I see small business owners struggling with a drop in sales, both online and offline. Is it the election? Is it a wider economic downturn? Is it because of end of financial year? Clearly businesses are hurting. The stress […]
When I first met and started working with Kylie, her business was busy, but she was very stressed and overwhelmed. In a word, she was frantic! She’s a Mum of two young boys and had minimal help in her business: she really was doing it all. Days, late nights, weekends, she was hustling all the […]
Learning how to find your customers and then getting comfortable ‘selling’ is a huge deal. Converting website visitors, email subscribers and social media followers into customers is a huge deal and generating consistent profit is the goal for all of us, right? This week I’m a guest on the Mums With Hustle podcast, where I walk […]
Have you ever had that feeling of trying so incredibly hard to please everyone All. The. Time? Last week I asked the question, ‘Do your customers love you?’, and some of you may have been thinking, ‘Well I damn well hope so given how hard I try to please them all the time!’ But it doesn’t always […]
Last week I wrote about how cultivating satisfied, happy, loyal customers is the secret sauce to growing a profitable online business. Because the most profitable sales are the repeat sales made to existing customers. Constantly finding new customers and only selling to them once is an expensive process and not particularly profitable. I also outlined an […]
Today I want to show you how to make your brand the chip to your customers’ seagulls. Sitting by the river on a glorious warm and sunny autumn afternoon, licking my greasy, salty fingers after a scrumptious fish and chip dinner with my kids. (I love to cook, so this was a rarity!) In between […]
As a Productpreneur who is building a brand, there is a fine balance between educating your target audience and build brand awareness, and asking for the order. You need both types of marketing in order to be successful, but with so many moving parts it can be difficult to hit the mark perfectly. So, if things aren’t […]
Part #2: Growing your Email List Have you heard the statement, “Always be list building”? Email list, that is. If you refer back to part 1 of this epic blog post, you’ll remember that one of the three ways to grow your sales is to increase the number of customers who buy from you. Obviously […]
Just to give you the heads up – this post is part 1 of a 2-part comprehensive guide to ecommerce marketing for Productpreneurs. (You can find Part 2 over here.) As a Productpreneur selling physical products online, one of the highest-impact marketing strategies you can have in your toolkit is email marketing. And believe me, […]