• 3 steps to Lifecycle Marketing Success

    3 steps to lifecycle marketing success

    Lifecycle Marketing relates to marketing campaigns that are tied to your customer’s needs and how they use your products. As we discussed in last week’s blog post, Lifecycle Marketing refers to marketing and sales campaigns that address your customer’s needs and requirements as they evolve over time. So, a brand new customer will have very […]

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  • Want to know the one key factor that predicts your success in business?

    Over the weekend just gone, I was privileged to attend the annual AusMumpreneur Awards for 2015, in Melbourne, Australia. In fact, I was invited to sit on the panel of judges tasked with choosing the overall winner for the big gong, the AusMumpreneur of the Year! (Being a judge this year was lovely recognition of […]

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  • On the importance of knowing your Why

    So for my very first blog post I thought I’d discuss how important it is to know WHY you’re in business. Why you started the business you’re in. Thinking about this topic always brings to mind a quote from Dr Seuss: “You have brains in your head. You have feet in your shoes. You can […]

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