• 5 Steps to Create Your Marketing Plan for 2021

    5 Steps to Create Your Marketing Plan for 2021

    As you would know, if you’ve been listening to the last couple of episodes, I’ve dedicated this month to all things planning. It’s January. Now is the time of the year where you want to be putting in a system that will step you through not only WHAT you want to achieve in 2021 but […]

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  • What I’d Do If I Started My Business In 2021

    What I'd Do If I Started My Business In 2021

    It’s January now. Phew – we made it! Happy new year and all that… So it’s that time of year where we really ought to be figuring out what the heck we’re gonna be doing this year!  For my first episode of the year, I decided to share what I’d do myself if I started […]

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  • How To Navigate The Impact Of Apple’s iOS Update On Facebook Ads

    So – by now you’ve probably heard the news about changes that will be coming in 2021 on Facebook regarding customer data and tracking on Apple/iOS operating systems. Hopefully I’ll be able to ease your nerves – especially if your Facebook Ads Manager has been showing you warning notices about reductions in conversions as a […]

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  • Your Holiday Reading List, Sorted!

    Your Holiday Reading List, Sorted!

    We’re nearing the end of the year now and the holidays are upon us. Hopefully, you’re getting ready to enjoy a bit of time away from your biz!  I think we all need a little bit of downtime to re-energize and recharge ready for 2021. This episode isn’t my normal mini-training episode or guest interview. […]

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  • How To Run A Boxing Day Sale (Even When You Need A Holiday…)

    The biggest mistake I see eCommerce store owners make with their promotions is that they discount constantly! This is the fastest way to train your customers NOT to buy at full price. But, used sparingly, a sale event can give your business a nice injection of sales revenue AND clear out slow-moving inventory. It can […]

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  • How To Connect Facebook To Your Shopify Store

    Need to connect Facebook to Shopify? Or reconnect it, if the ‘new Facebook app’ is not working properly? Recently, quite a few Shopify store owners have recently been struggling with issues like: Not being able to tag their products on Instagram, or Errors saying they don’t have a Business Manager or Facebook page or Insta […]

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  • Success Is Like A Birthday Cake (It Comes In Layers…)

    Success Is Like A Birthday Cake (It Comes In Layers…)

    Positive Mindset Strategies with Ben Elliott We’re coming to the end of the year. It’s been a really difficult year for a lot of people. And I’m pretty sure many of you are probably feeling pretty exhausted and burnt out.  Maybe you’re also feeling a little bit gun shy…. Like, “how can I possibly plan […]

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  • What difference does a well-designed website make?

    What difference does a well-designed website make?

    Whether you’re new to eCommerce and needing to set up your first website, or you’ve been running for a while and might be considering making some changes or improvements, it’s worth stopping to think about what difference it potentially makes when it comes to your site design.  People ask me all the time, “What is […]

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