And eCommerce store owners need to be doing all 3! It doesn’t matter whether you’ve been online for years or you’ve just launched, or if you sell on a little Etsy store or you’re making a motza on your own eCommerce website. The fact remains: traffic = sales. Without anyone visiting your online store, you […]
Have you ever felt guilty about being ambitious in your business? So much so that you’ve actually down-graded your goals because you told yourself that it wasn’t achievable or something that you really shouldn’t go after? Because it’s not ‘okay’ to want more than you have or being successful means that you have to give […]
In a world where we live in a constant scroll of news and images and videos and ads it’s becoming harder than ever to actually get someone to stop and pay attention. To actually SEE your instagram post or Facebook ad or even your creative email in a sea of visual overload. But it can […]
You may have heard me say this just a few times (okay, maybe lots more than a few times!) while talking about the Facebook and Apple iOS14 updates. It’s more important now than ever to be the one in the driver’s seat when it comes to your audience. We’ve seen it countless times over […]
Ah Shipping. The final piece of the puzzle that keeps your eCommerce business humming! But, packing and shipping of your products, which you’ve just spent months getting online and marketing, is one of the most vital pieces of the puzzle and if it goes wrong it can disappoint your customers and even worse, ruin your […]
Unless you’ve been living under a rock you have probably heard something about the new Apple iOS14 update. You’ve likely either chosen to ignore it completely as it’s just too hard to get your head around or you’ve gone into panic mode about what this could mean for your paid Facebook advertising that you’ve […]
As you would know, if you’ve been listening to the last couple of episodes, I’ve dedicated this month to all things planning. It’s January. Now is the time of the year where you want to be putting in a system that will step you through not only WHAT you want to achieve in 2021 but […]
It’s January now. Phew – we made it! Happy new year and all that… So it’s that time of year where we really ought to be figuring out what the heck we’re gonna be doing this year! For my first episode of the year, I decided to share what I’d do myself if I started […]
It’s that time of year when we think about setting new year’s resolutions and make our plans for the year ahead. I’m not one for New Year’s Resolutions. I think setting really specific resolutions can set us up for failure, especially if we choose common ones based on what our family and friends are choosing […]
So – by now you’ve probably heard the news about changes that will be coming in 2021 on Facebook regarding customer data and tracking on Apple/iOS operating systems. Hopefully I’ll be able to ease your nerves – especially if your Facebook Ads Manager has been showing you warning notices about reductions in conversions as a […]