Let’s face it, no one’s business is always sunshine and roses. We all go through downs as well as ups along our entrepreneurial journey. And if we know that’s normal and common for all entrepreneurs then the experience feels a lot less isolating! Like so many of us, today’s guest Ann had an a-ha lightbulb […]
Do you want to leverage as many different FREE marketing strategies as you can? Of course you do! If you’ve listened to this show for long enough, or read much of my content, you’ll know I’m a huge advocate for having a marketing system in place that incorporates a few different channels and strategies. Particularly […]
Do you ever feel a bit deflated when you log into your social media platforms and see hardly any likes, comments or shares? Pretty dang frustrating isn’t it? Moral of the story? Not everyone is going to be obsessed with you. And the sooner you accept this, the better. To counteract that, your brand needs […]
Not to be dramatic, but the internet is plagued with distractions and illegitimate experts. So let me tell you, If there’s one thing I’ve learned over the past few years, it’s that the number of Instagram followers you have has nothing to do with the systemization and automation of your sales growth. Let’s be honest, […]
How do you influence customers to make a buying decision? Research has proven that the MOST influential forms of advertising are word-of-mouth recommendations and customer testimonials or reviews posted online. According to Nielsen, recommendations from friends are trusted by 92% of people, and consumer opinions (testimonials and reviews) posted online are trusted by 70% of people. Compare […]
Hands up if you’ve ever heard the phrase “Content is King” when it comes to marketing your brand? Or “Queen” in my books! Now, obviously having great content is what makes or breaks your brand’s marketing and advertising. But if you’re anything like me and many of my clients – figuring out what that should […]
Universal Analytics is saying goodbye at the end of June 2023, to be replaced with Google Analytics 4. I know it’s very annoying having to learn a new platform and set up a new integration when you’ve already got the old one in place… But…if you’re currently using Universal Analytics based tracking on your website […]
Do you know what the single most important thing in any online store is? One word. TRAFFIC As we all know, without traffic – nothing else happens… No visitors to your website = No sales in your shopping cart… It literally all starts with TRAFFIC. Now of COURSE it’s not just about generating ANY traffic… […]
These days, would you agree, it feels like second nature to jump online to buy stuff. Most of us have taken to online shopping like ducks to water. It’s easy and fun! It wasn’t that long ago that it was not so common. Many households didn’t have an internet connection, or if they did it […]
No-one is motivated to receive more newsletters! Okay, maybe we started off a bit harsh there… But when you’re growing your SMS & Email list, this is a hard fact you NEED to know. So again, for the people in the back! A newsletter is not the most effective way to convert new subscribers into […]