What to do when customers want to try things on before buying… Sometimes it’s hard for customers to buy online. Not because of the website itself, but because the product is difficult to choose without seeing it or trying it on. You may find this if you sell items like clothes, underwear, swimwear, shoes, make-up, […]
I feel like there are two types of people when it comes to Facebook ads: those who love them and are excited to learn more and improve how they use them, and those who are intimidated by them and would rather go organise their fridge than learn more about them. There’s been a LOT going […]
Bring your customer into the world of your brand and products by evoking their emotions and imagination. But how do we do create that experience through photography?
Yep. I said it. Time to start planning for Christmas 2021! And for very good reasons. Traditionally we would be looking to start our Christmas Campaign with Black Friday with campaigns and sales then peaking in December. But in 2021 we’re seeing delayed local delivery times, difficulties with stock availability and customers changing their buying […]
Recently I was asked by someone in my Rockstar Productpreneur community, ‘what does a successful ecommerce business look like?’ The person asking the question has an existing online store and has experienced some successful growth, but still wasn’t drawing a big enough wage to support her whole family, and was wondering if it was possible […]
Did you know: email marketing accounts for approximately 23% of eCommerce sales! It is a universal truth that you will find either frustrating or comforting: everyone begins at the start line. But even if you don’t have thousands of subscribers, please don’t let it stop you from knocking out some killer email marketing campaigns! Just […]
When you’re in the start-up phase of your business the last thing on your mind is the thought of selling your business. But for Antonette Golikidis, founder of Little Innoscents, this is exactly what she had in mind when she started her skincare brand over 15 years ago. Here’s how she did just that.
Learn the RIGHT way to set up profitable eCommerce Facebook ads Are you an online retailer? Or are you a brand owner who also sells online? If so – I have no doubt that social media advertising plays a big role in your online marketing. So many business owners I speak with are struggling to […]
Creating content may feel like a never ending item on your to-do list. But there IS a reason why it’s so important and why it needs to be your priority as a business owner. Content marketing is important because it answers your audience’s questions. When done right, your content will help you distance your […]
If you’ve ever considered creating your own innovative product from scratch then this is the episode for you. Julia Christie from Nail Snail joins us on the Podcast today to share the joys and challenges of product development, from finding out who to work with, to understanding the priorities on what to focus on, to […]