• Are You Boring Your Customers?

    Customers Don't Buy Widgets So Don't Bore Them With Product Details

    A few weeks before Christmas, I went to my husband’s work Christmas party. I was sick as a dog at the time, but I put on my big girl panties (along with a tonne of under-eye concealer and my biggest smile!) and went along like the good wifey I (sometimes) am. And I got stuck […]

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  • The #1 cause of stress and fatigue as a Mumpreneur

    The #1 cause of stress and fatigue as a Mumpreneur

    If you’re, like me, a Mum and a business owner (affectionately known by some as a “Mumpreneur”), then I have a good idea of how you’re feeling at this tail end of the year. They don’t call it the silly season for nothing do they? I’ll bet you often feel stressed out. Totally overwhelmed by […]

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  • 5 Rookie Marketing Automation Mistakes & How To Avoid Them

    5 rookie marketing automation mistakes and how to avoid them

    After 5+ years of using marketing automation to sell my products online, you can bet that I’ve made every mistake in the book! Have you been there? Talk about frustration-central! I want to share some of those rookie mistakes with you here, along with specific tactics to help you seamlessly bypass any unnecessary challenges that […]

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  • 3 steps to Lifecycle Marketing Success

    3 steps to lifecycle marketing success

    Lifecycle Marketing relates to marketing campaigns that are tied to your customer’s needs and how they use your products. As we discussed in last week’s blog post, Lifecycle Marketing refers to marketing and sales campaigns that address your customer’s needs and requirements as they evolve over time. So, a brand new customer will have very […]

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  • Want to know the one key factor that predicts your success in business?

    Over the weekend just gone, I was privileged to attend the annual AusMumpreneur Awards for 2015, in Melbourne, Australia. In fact, I was invited to sit on the panel of judges tasked with choosing the overall winner for the big gong, the AusMumpreneur of the Year! (Being a judge this year was lovely recognition of […]

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  • On the importance of knowing your Why

    So for my very first blog post I thought I’d discuss how important it is to know WHY you’re in business. Why you started the business you’re in. Thinking about this topic always brings to mind a quote from Dr Seuss: “You have brains in your head. You have feet in your shoes. You can […]

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