Using Facebook Ads has been a tried-and-true method of increasing traffic and sales for eCommerce businesses over many years now. But, it’s never without issues along the way… I often joke that a zoo animal or an alien must be driving the Meta bus because it can be unpredictable and completely arbitrary at times! I’m […]
Digital marketing has changed dramatically over the past year. So many eCommerce brands did not make it through the year… Why? We’ve noticed a huge change in consumer behaviour and the way customers consume content. This year brought about a lot of brands closing their doors or being significantly less profitable. Because the strategies that […]
Acquiring new customers at a profit, and keeping them coming back again and again, is essential if you want to grow your business. Without it, you won’t have the cashflow or the profitability to sustain your business, because those two things – cash flow and profits – are like blood and oxygen to your business. […]
Using Facebook Ads has been a tried-and-true method of increasing traffic and sales for eCommerce businesses over many years now. But, it’s never without issues along the way… I’m sure we all know the frustration when you invest the time, energy, and money into ads that either don’t produce the expected results, OR that suddenly […]
In the increasingly busy digital landscape we operate in as brand owners and eCommerce businesses, it’s harder and harder to capture the attention of your customers. Think of the last time you spent time on social media. How many pieces of content did you notice? Did you scroll past most of it? What was it […]
Did your eCommerce revenue drop in March? Or maybe February? When results decline, the common knee-jerk reaction is to assume you’ve stuffed up in some way. That you did something to cause the downturn. Or, to blame poor sales on the state of the economy. Either way, you’re liable to end up in the same […]
“Running a business is easy”, said no business owner, ever! Especially on the days when what usually works, suddenly stops working… (Here’s looking at you Facebook ads and your constant changing of things…) During tough times in business, it feels like there’s not a lot to show for all that hard work…. Despite the fact […]