So today, we’re going to do a little analysis and unpack a mega-successful launch. Specifically, let’s look at how my student Colleen from Ride Proud Clothing absolutely NAILED their product launch, achieving more than 200% MORE than her sales target!
I get that there’s a strong temptation to use your social media content and paid ads as one big advertisement for your products. Bottom line is this: What looks like the fastest route to getting a purchase is, in fact, a direct line to losing the attention and interest of the people you want to reach.
Having a purpose that is bigger than just dollars in the bank IS an incredibly effective way to build your brand. Natalia from No Nasties joins us to share how she grew her brand from the dining room table into a brand stocked in retailers nationally and distributed internationally.
If there’s one thing I’ve learned over the past few years helping hundreds of eCommerce brands to systemize and automate their sales growth, it’s this… The number of Instagram followers you have has nothing to do with it. Listen as I share 5 ways to figure out WHAT to focus on in YOUR business.