Influencer marketing isn’t really new, but it’s an increasingly popular way for brands to market their wares. Basically, the term means, people of ‘influence’ sharing content about your brand or products with their audience. And the reasons to use influencer marketing are pretty convincing: Increased website traffic, Gain access to highly targeted and engaged audiences, […]
When you started your business, did you secretly think that running an eCommerce store would be easy? I’m sure I did. Its many years ago now, but I know I was naïve to the ways of business. I thought I could throw up a website, and people would flock over and buy my products like […]
Marketing in the age of social media has been a total game-changer. Never has it been easier to specifically target exactly the people who are interested in your products and turn them into raving, dedicated fans. But on the flip side, it has also never been easier to get Facebook advertising devastatingly, completely wrong. I […]