The Productpreneur's Guide to Customer Journey Mapping walks you through the 4 steps to understanding and mapping your Customer Journey and applying it to your content for increased sales conversions.
How to gain a deep understanding of your customers' decision-making process, from first identifying a need right up to purchasing your product.
How to plan the right content for the right channels, such as social media, Google and email.
How to know what to say to your customers, when and how you should be saying it, in order to lead them down the path you want them to travel (from ignorance to purchase).
How to increase sales conversions on your website by reaching the right audience at the right time with the right offers.
“Understanding this part of the sales process, which is really about the psychology of how people buy, has made a huge impact in my business. Not just in terms of increased sales, but also in my reduced stress levels and feeling more in control of how I create content in my business.”
Heather Cameron - The Making Table